Confirm every load is on pace to hit its pickup and delivery windows — without a single check call. Built for how drayage actually moves. This is exactly the kind of high-volume, rules-based work that a purpose-built AI agent handles better than a busy desk — and it’s what FastFreight’s Tracking Agent was built to do.
The problem with manual freight tracking
Manual check calls consume hours a day and still miss the loads that quietly fall behind between updates. Drayage layers in port and rail schedules, chassis, and per-diem clocks that punish slow reactions.
How the agentic workflow runs
The Tracking Agent is the primary actor, but it does not operate in isolation. A load event, inbox message, status change, or scheduled check triggers the workflow; the agent reads context from ELD / GPS feeds, Office 365, and Your TMS, applies your operating rules, and hands exceptions or high-impact decisions to a person.
- 1Sets an expected on-pace schedule from each load’s pickup and delivery windows.
- 2Continuously compares live progress against that schedule.
- 3Sends proactive status updates to customers automatically.
- 4Escalates only the loads that are genuinely at risk, with context.
What you get
- Recover 8–12 hours per rep each week
- Catch at-risk loads before they become service failures
- Give customers proactive updates without manual work
The point of automating freight tracking is not to replace your reps — it is to hand the repetitive, rules-based portion to the Tracking Agent so your people spend their time on relationships, negotiation, and the exceptions that actually need judgment.
Works with your existing stack
No rip-and-replace. This automation connects to ELD / GPS feeds, Office 365, and Your TMS and layers onto the tools your team uses today, so freight tracking improves without a migration project.
How FastFreight implements this workflow
- 1Map the current freight tracking SOP, including triggers, decisions, handoffs, and exception paths.
- 2Connect ELD / GPS feeds, Office 365, and Your TMS and identify the source of truth for every required field.
- 3Configure authority limits, service rules, escalation thresholds, and human approval points for the Tracking Agent.
- 4Launch on a controlled set of live freight, review the audit trail, and compare outcomes with the current process.
- 5Tune the workflow and expand coverage only after the agent consistently performs inside the approved guardrails.
FastFreight provides both the agent platform and the implementation work. Dispatchers, carriers, and brokers supply the operating knowledge; our team translates it into a connected, governed workflow and continuously improves it as the operation changes.
Frequently asked questions
Does this replace check calls entirely?
For on-pace loads, yes. Reps are only pulled in when a load is actually falling behind, so their attention goes to real exceptions.
Can it track port and rail timing for drayage?
Yes. Appointment windows, last-free-day, and per-diem clocks can be modeled so the agent flags risk while there is still time to act.
Related automations
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On-Time Delivery Monitoring Automation for Freight Brokers
Continuously verify loads will hit their delivery appointments and flag risk early.
AI Freight Tracking Automation for Freight Brokers
Confirm every load is on pace to hit its pickup and delivery windows — without a single check call.
Detention & Demurrage Monitoring Automation for Reefer Freight
Track dwell time on every load automatically so detention and demurrage never slip by unbilled. Built for how reefer freight actually moves.
From the blog
Never miss the next freight call.
FastFreight Voice answers as your brokerage office, captures structured freight details, and routes the summary to the right broker while the opportunity is live.